During the 6 month lead up to Insomnia Gaming Festivals in 2019, we held more than 24 esports tournaments leading all the way up to the offline finals which took place at the Insomnia gaming event!
We held a mix of PC and console tournaments in a variety of formats (e.g. 1V1, 5V5, Solos) across all the most popular games.
Online PC tournaments included: Dota 2, Rainbow 6, CS:GO, Overwatch, Fortnite and Apex Legends
Offline console tournaments included: Mortal Kombat 11, Tekken 7, Supersmash Bros Ultimate and FIFA20.
These tournaments were a huge success with thousands of registrations and players competing for the AED1/4 million prize pool. The biggest prize pool the region has ever seen!
Is your brand looking to pursue millennials by engaging in esports and gaming?
Well, you're certainly not alone with brands such as MAC, Bumble, Nike, Louis Vuitton, Nissan and McDonald's all moving into the gaming market and strongly incorporating gaming into their marketing strategies.
If you'd like to find out more about how your brand can move into gaming in order to engage with your audience, contact us for a chat!