Brands Getting Into Gaming

Data from Germany and Western Europe indicates that sponsorship of esports can open a valuable marketing channel for brands that know how to use it. On November 10, 2019, tens...

Brands are embracing gaming as a marketing tool to build customer loyalty and rapport. All sorts of consumer brands, from exclusive high-end fashion houses to fast food chains and even...

Unexpected brands are getting into esports marketing, as the industry grows beyond junk food and beers… According to YPulse research, 26% of 13-37-year-olds, and 32% of 13-18-year-olds, watch esports content every...

The rise of eSports, particularly over the last five years, has been incredible. The eSports industry is now predicted to be worth over $1 billion in 2019, with a growth in revenue...

Hundreds of excited fans packed in bursting stadiums. A-class teams with young players and huge prizes. This is the face of esports today. As a power-packed gaming experience, esports is...

Nowadays sports are way beyond just field activities. The current generation is highly tech-savvy and digitally advanced, due to which esports sees incredible growth each year. Usually while discussing games or sports,...

At the League of Legends World Championship finals last November, 44 million viewers watched China’s FunPlus Phoenix team hoist the winning trophy next to a custom high-tech trunk designed by...